“Succeeding in International Markets Germany” will provide you with the background information and tools to develop your business and expand your growth in the strongest and most stable economy in Europe. This intensive weekend course will equip you with in-depth knowledge and practical solutions for conducting your international trade in Germany, and successfully communicating with the German people.
Ensure the success of your international business activities by learning more about German business culture, consumer behaviour, and the language.
The Benefits
A Cactus “Succeeding in International Markets Germany” course will provide you with:
- Invaluable insights into both B2B and B2C cultural behaviours and norms that will inform your negotiation techniques and marketing strategies
- A comprehensive understanding of German management and communication styles, values and attitudes, that will help you win business
- Essential phrases and expressions in German that will establish positive relationships with your German colleagues, partners, clients and suppliers
- Correct body language, gestures, etiquette and behaviours that will leave a favourable impression on your partners and clients
- Practical strategies for overcoming the challenges particular to conducting business in German, leading to effective and successful outcomes
- An understanding of the importance of deeper cultural drivers such as the aversion to ambiguity and risk, and the necessity for facts and statistics
- Opportunities to network with like-minded professionals from organisations such as Trip Advisor, News UK, American Express
The Attendees
A Cactus “Succeeding in International Markets Germany” will be beneficial if you are:
- Already doing or considering doing business in Germany
- Visiting Germany and meeting German clients
- Experiencing the challenges of breaking into the German market
- Establishing a network of German partners and suppliers
- Recruiting German nationals to work within your organisation
Succeeding in International Markets Germany – Course Details:
- Content: Succeeding in International Markets Germany
- Location: St Giles International, Holborn Russell Square
- Duration: Saturday + Sunday, 10am to 5pm, including networking lunch with the trainer and fellow attendees
- Dates available: 7th – 8th May / 11th – 12th June / 17th – 18th Sept
- Price: £295pp inclusive of 12 hours tuition, networking lunch (exc.VAT)
