Advertising, marketing and new media
During the mid-nineties, there was large scale consolidation in the media and marketing industries as big global agencies merged to form conglomerates. Marketeers recognised the importance of understanding local consumer behaviour when designing campaigns, so languages increasingly became a crucial element of employee training. As more agencies became pan-global, languages also became important to help strengthen global business partnerships and enable creative teams to work together effectively. For many campaigns, employees may be spread across several continents, so language training helps to build relationships and foster improved cooperation. Today, Cactus provides language training programmes both to build business communications for agencies, and as an employee benefit. Staff that take group language classes together in particular find the benefits wide-ranging in terms of team building and improving creativity.
Cactus has provided us with a great way to encourage team building and creativity in a fun atmosphere. The language classes have proved incredibly popular and we’re looking to expand the courses we offer.
Silvia Bartels, Head of Intelligence, Tequila