Case Study: Sussex Huts

French Language Training for Sussex-based Family Business

Sussex Huts, a family-run business specialising in beautiful custom-built shepherd huts, is a Sussex-based client that understands the need for language training in order to succeed in international markets. The company decided to invest in French language training due to the increase in demand from the French market, and is looking to leverage this opportunity to generate revenue growth.

Why did Sussex Huts choose Cactus Language Training?​

Joe, owner and founder at Sussex Huts, explains that the approach that Cactus Language Training took was key in the decision to work with Cactus; “they really took the time to understand our specific needs and requirements. The technical vocabulary that we need to know in French is very specific, alongside the more social and business language needed to convert sales and ensure that our customers are delivered the exact, bespoke product that they have in their minds.”

How was the training delivered?

Cactus set up a flexibile one-to-one training schedule, delivered at the company’s workshop. Joe comments, “We often work to tight deadlines and if we have to postpone a lesson then we can do this with 24 hours’ notice. We’ve just started the training so we haven’t had to postpone yet – but if the need arose I know that Cactus will provide us with the flexibility that fits around the demands of my business.”

How has Cactus Language Training benefited the company?

The case for French language training for Sussex Huts is clear: “Improving our French language skills will enable us to respond to and convert those enquiries in French, and going forward we anticipate around 20% of our business will come from the French market. Having these additional skills also enables us to better assist some of our UK customers who wish to take their shepherd huts over to France.”

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