The direct benefits of language training on business success are numerous, yet it is often a struggle for HR Managers and Learning and Development Specialists to quantify the value of language training to their organisations. Here Cactus Language Training outlines 7 reasons why employee language training is good for business. These reasons are based on fact and the data is convincing, so why not incorporate these into your language training proposals and rationale to get sign off from key stake holders?
1. Employees who receive language training perform better
When employees improve their language skills it is reported that they save an average of three or more hours per week. These wasted hours are generally spent on resolving miscommunication problems which are a result of inadequate language skills or spending time discussing translations due to their lack of technical vocabulary. Improved language acquisition and communication skills positively impacts workers throughout the hierarchical structure. From entry level employees through to senior and executive management, all staff members can save time and perform better when they improve their language skills.
2. Employees become more confident and happier in their roles
Research has shown that more than 70% of employees feel more confident at work after completing business focussed language training. From internal communications to conversations with clients, suppliers, vendors and partners, employees feel more equipped to do their jobs to the best of their ability. This in turn increases their happiness levels and sense of job satisfaction.
3. Opportunities for promotion and career development open up
When employees perform better, become more confident and are happier in their roles and workplace they are perfectly primed for promotion. They also naturally progress into more demanding roles with greater responsibility and influence. Companies can promote talent internally, rather than looking outside of the company for the talent they require.
4. Employee retention rates are positively impacted
Linked to point number 3, participation in language training leads to improved employee retention rates. As employees advance through a company they seek out and are sought out for internal positions rather than moving on elsewhere. Language training is also perceived to be one of the most desirable perks or benefits offered by companies, giving employees a chance to improve their CVs as well as their performance. For both these reasons language training fosters engaged, motivated employees who prefer to stay than leave.
5. Team building and cross departmental communication is improved
In-company group language training courses, such as the ones offered by Cactus Language Training, give employees the opportunity to work in pairs and small groups on task-based activities, in an informal environment. They share the challenge of learning something new, working as a team. Language classes cut across traditional hierarchies and management structures. In a language classroom set up, it is not unusual for the CEO to participate in a group activity alongside the administration assistant, on an equal footing. Group language classes also give employees from different departments an opportunity to collaborate and get to know each other. It is not uncommon in large organisation for people from different departments to have very little contact outside of the emails they send to each other. Yet, their deliverables often have a mutual impact. In the language classroom barriers are broken down and positive working relationships are forged.
6. Overseas expansion and international trade are sped up
Research has shown that a good working knowledge of the local language can speed up entry to market by up to 75%. Most organisations are looking at how to enter new foreign markets as part of their growth strategy. Without the necessary language skills any developments in international trade can be severely hindered.
7. Sales and marketing campaigns in foreign markets are more successful
Linked to point 6, language skills in key markets are necessary to deliver successful sales and marketing campaigns. This often goes beyond pure language skills and involves cultural understanding, knowledge and consumer behaviour. Integrated with all language training will be a cultural element, giving employees an important insight into the way people from other nations think and behave.
For businesses that are finding it difficult to justify their budget proposals for in-company language training, why not include some of the above facts in your rationale to help persuade your stakeholders?
If you are interested in discussing your global language training strategy with the UK leading provider in language training, then get in touch with Cactus Language Training to learn more about your language learning options. From face to face, online, blended learning and in company tuition Cactus Language Training will help you find the delivery and schedule that meets your needs.
Cactus language offers the following types of language courses:
Evening language courses: 19 different languages in 15 UK locations
Language holidays: worldwide immersion courses in the country of the language
Private tuition: tailor-made and corporate language training solutions throughout the world
TEFL: teacher training courses for both English and other languages all over the world
Online courses: for teacher training, English and French