Cactus Language Training Blog - Cactus Language Courses Uk
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Cactus Awards Social Media Marketing Campaign to SiteVisibility
- Monday, 27th June, 2011
Cactus Language has entrusted SiteVisibility to manage its Social Media Marketing. The key aims of the campaign are to inject some of the passion and fun of the brand into Cactus’ social media presence, and to bring language learning tips and advice to a wider audience online.
Cactus Language operates globally, offering off-the-shelf and tailor-made language courses to people of all ages, backgrounds and ability levels. SiteVisibility has been appointed to oversee its social media campaign, with the aim of increasing brand awareness and engaging with Cactus’ consumers and target audience.
Tinka Carrick, Head of Marketing at Cactus, commented: “Cactus Language offers a vast range of language training options in a competitive marketplace, so it’s very important to stand out and social media platforms make an ideal tool to engage with existing and potential customers. We were very impressed with SiteVisibility’s highly tailored WHISPER™ Social Search methodology and integrated approach. They appear genuinely interested in our business and we feel confident that their team will deliver an outstanding campaign.”
Upon winning the pitch, SiteVisibility Chief Executive Jason Woodford added: “I’m delighted that Cactus has chosen SiteVisibility to manage its Social Search campaign. We’ll be working closely to integrate our activities with the client’s in-house SEO team to maximise traffic, conversions and online brand awareness. I hope that this is the start of another long and mutually profitable relationship.”
Follow Cactus @cactuslanguage or http://www.facebook.com/cactuslanguagetraining to find out more about special offers and language learning tips, and to stay on top of the exciting competitions and promotions we will be running.
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Money Observer - 13 May 2011
- Friday, 13th May, 2011
The Money Observer is a highly-respected business and finance magazine with a strong social media presence. Cactus teamed-up with the magazine to run a competition to win two evening courses through its Freebie Friday Twitter pages. The giveaway was a big success with great interest from the Twitter community and potential to revisit in the future. “With summer just around the corner, holidaymakers up and down the country will be packing swimsuits and dusting-off language phrase books before jetting-off overseas. We’d like to offer tw, free 10-week evening courses to Twittter followers who want to be able to say “Hola!” and “Ciao!” like a native this summer.”
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Cactus appoints US PR agency - and builds media buzz
- Monday, 28th March, 2011
As part of its stateside marketing drive, Cactus recently appointed PR consultancy, MDP Publicity, to design and develop a US media campaign: http://www.mdppublicity.com/.
MDP Publicity is a highly successful communications agency with a special focus on the travel market. The Agency brings vast experience, in–depth knowledge and perceptive insights to each campaign it undertakes and its principal, Meryl Pearlstein, is a specialist in media relations.
The appointment has already started to generate initial media interest in the states, with an article on Travel News Gazette: http://ftnnews.com/tour-operators/12127-cactus-language-training-vacations-around-the-world-mix-classes-with-culture-and-activities.html.
Cactus also received a mention in The Chicago Tribune: http://www.chicagotribune.com/travel/ct-trav-0417-news-to-use-20110416,0,7835476.story
Tinka Bose, Head of Marketing at Cactus, comments: “Cactus has always been aware of the power of PR in engaging with customers, generating interest in our services and building the Cactus brand. So we’re really pleased to have a US team dedicated to PR and are looking forward to seeing how the campaign grows and develops in the months ahead.”
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Footprint Guide to Colombia - March 2011
- Tuesday, 1st March, 2011
Cactus gets a special mention in the Footprint Guide to Colombia, which gives unrivalled, in-depth travel information about the country, from places to stay, to regional and national tourist attractions.
Cactus Language Travel Holidays, T0845-130 4775, http://www.cactuslanguage.com offers Spanish language courses often combined with activities such as salsa or gastronomy in different parts of Colombia, including Bogotá, Cartagena and Leticia.
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The Cultural Expose - March 2011
- Tuesday, 1st March, 2011
The Cultural Expose is a popular website for Londoners interested in exciting cultural events. Cactus set-up a competition to win evening course, and promoted its taster events via the site:
…So I opted to do French last year (J’ai deux lapin et un chien…et tu?) and learned, amongst many things, how to tell people I have two rabbits and a dog - pets which I actually, er, don’t have - and to ask the French to repeat what they say more slooooooooowly (est-ce que vous pourriez repeter lentement, s’il vous plaît?). And yes, I did pass! However, I wouldn’t mind brushing up on my language skills - and if you feel the same way, this competition is totally for YOU.
Thanks to Cactus Language training, you could be in with a chance to win a free 10-week evening course to learn a language of YOUR choice, worth £200. They’re one of the leading language training companies in the world and you can learn everything from French, Spanish, Japanese to Italian and Farsi (subject to availability).
For your chance to win it, simply enter via our special Facebook and Twitter pages or our microsite. Encourage a friend to enter too!
**The competition closes at 10am March 13th and winners will be informed by the 14th. Good luck!**
ALSO - Cactus Training will be holding a free language taster evening on March 23rd. You can try out beginners French, Italian, Spanish and Mandarin AND there’s wine and nibbles ;-) To book your place, click here.
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Goodtoknow.co.uk - February 2011
- Tuesday, 1st February, 2011
Cactus set-up a special competition on the GoodtoKnow.co.uk website to win two evening language courses. The website is a hugely popular women’s lifestyle site published by IPC media.
Enter this competition and you could be speaking a new language in a few months time!
With spring in the air and summer holidays just around the corner, there’s never been a better time to try your hand at a new language. Cactus Language Training is offering one person the chance to win a 10-week evening courses in Spanish, French, Italian or German - and one for a friend!
Evening classes are a great way to meet like-minded people and absorb a new language, whether you’re learning before jetting off on holiday or want to impress friends or colleagues. And with Cactus courses available at 47 locations around the UK, there’s sure to be a location to suit.
Cactus is one of the world’s leading language training companies and every year we help more than 15,000 people learn over 30 languages in 60 countries and at 500 destinations worldwide. To find our more about all our courses visit http://www.cactuslanguagetraining.com.”
