Spanish Case Study: Beginner Programme for Tequila


Spanish Case Study: Cactus was approached to design and implement a cross-departmental Spanish training programme for one of the UK’s top marketing agencies. The classes have been a huge success both within the company and in enhancing its international operations.

1. The Client

Tequila is one of the UK’s top five integrated marketing agencies and has operations across Europe, the USA and Asia. With an expanding international workforce and some of the country’s brightest graduates taking their first step on the marketing career ladder, training and development is crucial for Tequila to both inform and inspire its employees.

2. The Challenge

As part of its investment in people, Tequila approached Cactus to devise a special language training programme that would appeal to a cross-section of staff and help reinforce the company’s international business outlook. It was decided that Spanish would be a popular choice and the courses were rapidly booked up as employees opted to learn the language during their lunch breaks.

3. The Solution

Cactus developed a beginners’ Spanish syllabus that would include everything from conversational tips and ice-breakers to grammar and Spanish history. Classes were designed to be fun and informal, with emphasis placed on real-life exchanges and functional language to encourage learning. With all Tequila staff learning together, from the Managing Director to junior executives, the classes proved to be a great team-building and motivational exercise. By making mistakes in front of each other and sharing the learning experience, traditional company hierarchies were relaxed and team spirit boosted.

4. The Outcome

Tequila has completed its initial Cactus Spanish beginners’ courses and employees have signed-up for second and even third sessions of training. The courses have proved so popular that there are plans to increase classes and offer additional languages in the coming months, with French earmarked as the next possible language choice.

One of the key challenges in my role is deciding how people can be managed and organised to work together effectively. Cactus has provided us with a great way to encourage team building and creativity in a fun atmosphere. The language classes have proved incredibly popular and we’re looking to expand the courses we offer.

Silvia Bartels, Head of Intelligence, Tequila.

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